Chester Bullock, Andrew Kordek and Lara Conn combined for a fast-moving and informative 45 minutes. A couple times during the session, Andrew and Chester referenced the book "The Now Revolution."
Chester sent a Tweet containing a link to the book's website. I read the tweet, clicked through to the book on Amazon, and two clicks later, had it coming to my home for delivery by Monday.
So, what's the big deal? What happened here, that's worth blogging about?
Two dynamics came together to make business happen very quickly and seamlessly. Two dynamics; one old, and one new:
1. The Credibility of a Referral.
Referrals have been used by savvy sellers for centuries. As I listened to Chester explain how he uses email marketing, I liked what I heard him saying. It made sense to me, and I felt that he knew his stuff. He had credibility. I wanted to learn more. He recommended a book. So I decided to buy the book.
2. The Immediacy of Twitter.
Compared to most sales and marketing tools, Twitter is very new. Many of us, including me, are just learning about it. Normally, when Chester recommended the book, I'd have written down the name, and ordered it at a later date. But I saw the Tweet show up on my screen as I was listening to him, and I was immediately engaged in the buying process. The Tweet brought me to the site, where I could order the book. So I did. Transaction done.
Here's the process, as I experienced it:
The new tool combined with the old technique shortened the sales process dramatically.
How can you put this same dynamic to work in your business, to drive faster results?
Thanks to the TechITEasy Blog for this leapord in a Speedo to depict "Speed of Business."