Does that give you an easy way to make a few bucks off the unsuspecting guest? That’s not what you intended? Well, that’s how it felt to me, your customer…
I stay in hotels often enough to know that in-room refreshments, like the ones in those well-stocked mini-bars are not free. People expect to be charged for stuff like that. It’s made obvious by those placards that are placed right inside the door. They’re made visible so that the guest can’t miss them.
I’m OK with the fact that you charge $4.00 for a bottle of water. You have a right to charge whatever you want, just as I have the right to not buy it, if I think it’s too expensive.
But I’m not OK with your presumed attempt to hide the high price through your creatively deceptive label design. If you’re going to charge me 4 bucks for a bottle of water, make that as clear as the word “Thirsty.” (Hint: If you're looking for the price, think "under water.")
A business grows a loyal customer base by delivering value, and building trust. Trust and dis-trust are generated in infinite ways. Even through the design of a water bottle tag.
Weigh all decisions, large and small, from the customers’ point of view. How will it impact your perceived trust-worthiness?