We've been on this Tuna Tartare kick lately - it all started on a cold winter's night back in January, and ever since then, any time we see it on the menu, we order it. And more than seven months later, and about a dozen orders of Tuna Tartare, the thrill had begun to fade...
Until that night in Ongunquit, every Tuna Tartare was served the same way - on a plate - tastefully arranged, but on a plate. The Front Porch changed all that by surprising us with a completely different presentation - they ditched the plate, and served it in an giant martini glass!
Same tuna, same tartare, but in truly remarkable display!
If you sell a product or service that's similar to your competitor's product, you can still be different; you can still be remarkable; you can still be the one that gets remembered. Don't let the product alone define the experience. How you package, present and deliver the goods can be the difference between mundane and memorable.
What changes can you make to your presentation, packaging and delivery, to make a more memorable experience for your customers?