A few months ago, I was walking down Mulberry Street in New York's "Little Italy." I looked across the street, and the words on the big red awning grabbed me by the shoulders, and shook me:
"Best Cannoli on Planet Earth."
The bold statement caught my attention.
On September 6, 2012, 368 miles north of Mulberry Street, twenty new U.S. citizens were scheduled to receive their official citizenship in a cermony at the top of Mount Washington - the highest mountain peak in the Northeast quadrant of the United States. To be granted citizenship from this vantage point, with a panoramic view of your new country laid out before you, is a bold statement - far more bold than being granted citizenship inside a windowless court room.
A bold introduction can command attention.
How well do you gain the attention of your customers? How bold are your introductions? Do they grab your customers' attention like a brilliant sunrise? Are your statements take on a life of their own? Are they being re-stated, and shared by your customers with other customers?
Be bold. But just be sure that you can back up your boldness.