There are certainly places in life where we should be left alone. The bathroom, for example. I'm talking about being left alone, and out of reach of the insidious tentacles of marketing.
Now, I'm OK with those advertisements that men often see on the bathroom walls, just above those manly porcelain fixtures.
Let's face it (pun intended), I'd rather read some content, than just stare at an empty wall - even for a minute or two.
But just last week, while sitting in what I expected to be a more private place in the bathroom, I was unexpectedly interrupted by an adverstisement that appeared in an eqally unexpected place.
What impression is the advertiser trying to make here?
What kind of customer journey are they mapping?
What kind of customer experience begins on a sheet of toilet paper?
I'm convinced that there are certain places, where advertisers should leave us alone. For our benefit, and theirs' alike.
After all, what kind of a reputation are some brands trying to build? To me, advertising on toilet paper is akin to that overly-agressive obnoxious salesperson who willingly intrudes on anybody, anwhere, just to deliver their pitch. It can turn us off to the entire brand, rather than convince us to take the next step.
Sometimes, the very act of sending a message can send the wrong message. Do your customer journeys go to any places they shouldn't?